Liverpool owners boast about "transforming fans into customers" on FSG website

The statement comes after the official Liverpool Supporters' Committee branded the club's new ticket pricing structure as "morally unjustifiable"

 

Liverpool's owners: John W Henry and Tom Werner

Liverpool's owners have risked the wrath of the club's fans with a boast on their website about turning their fans into customers.
In the 'portfolio' section of the Fenway Sports Management site the company have used Liverpool as an example of where they are "transforming fans into customers"

The statement comes amid a huge backlash against the club's new ticket pricing system that has introduced the first £1,000 season ticket and £77 match day tickets.

The official Liverpool Supporters' Committee (LSC) branded the new ticket pricing structure as "morally unjustifiable".

FSM

The LSC have been worked with the club for over a year hoping to ensure supporting the club was affordable. While some progress whas been made with regards to ticket pricing and allocation for young and local fans, many ticket prices have risen considerably.

An LSC statement read: “The outcome is extremely disappointing and a missed opportunity for LFC to lead in a fairer approach to ticket prices.

Jason Roberts/Liverpool Echo

Progress: The development of the new stand has been followed by a ticket price hike

“After months of time and effort, meetings and debate of ideas and plans to lower supporters’ costs, the owners have chosen to increase prices for many.

"In the context of the huge income rises the club will receive next year, to up their revenue from fans through season and match day tickets is both unnecessary and morally unjustifiable."

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